Every time Jennifer Ortakales Dawkins publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...