As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

MILAN – Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items ...

Kyle has a degree in Film, Television, and Cultural Studies and has loved video games for as long as he can remember. He's owned every PlayStation, dabbled with the occasional Xbox, and even owned a ...

Roblox has become incredibly popular over the years with user-created content that is purchasable using the in-game currency 'Robux,' helping to spur it on. Most items sold during the Gucci Garden ...

MILAN — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...