This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Warner Bros. and Legendary Pictures are leaning into ...

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire,” which hits theaters March 29, per details shared with Marketing Dive. The ...

Contemporary video games have grown increasingly complex in terms of graphics and mechanical designs, with their realistic textures and immersive environments. Unfortunately, Roblox's default, blocky ...