Loyalty programs that use zero-party data to offer tailored experiences, rather than just transactional rewards, will lead to stronger brand affinity and increased sales, says Marigold's Nick Watson ...

Reeves is an associate professor of pediatrics and epidemiology at the University of Michigan and the principal investigator of the Michigan Sickle Cell Data Collection program. In December 2023, a ...

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

The data, from thousands of coal-burning power plants, oil refineries, steel mills and other industrial facilities, is the country’s most comprehensive way to track greenhouse gases. By Maxine Joselow ...

The Environmental Protection Agency announced earlier this month that it would stop making polluting companies report their greenhouse gas emissions to it, eliminating a crucial tool the US uses to ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Tech giant Google is unlawfully collecting and selling data on K-12 students' web activities, a pair of California families allege in a federal lawsuit filed this week. North Carolina public schools ...

(The Hill) — Sens. Ron Wyden (D-Ore.) and Martin Heinrich (D-N.M.) said in a letter that was partly declassified Thursday that the CIA has been collecting data in bulk in a secret program that could ...

The United States' chief consumer product safety agency plans to stop collecting information about some injuries later this week due to the Trump administration's steep cuts to the Centers for Disease ...

A California judge has temporarily blocked the federal government from collecting personal information about Supplemental Nutrition Assistance Program (SNAP) participants in 21 states and Washington, ...