In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

Those of us over a certain age will remember using paper lookup tables for logarithms or trigonometry functions. Those who are younger will have been exposed to lookup tables in their programming ...

While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

DGET is a straightforward lookup function designed to retrieve a single value from a column in a table or database. It's particularly useful for extracting a single point of data from a large ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...

Excel 365 offers powerful tools for data analysis, with the “Unique” and “Distinct” functions standing out as essential features for managing large datasets. These functions, while similar in name, ...

Much of the data that you use Excel to analyze comes in a list form. You might need to sort the data, filter it, sum it, and perhaps even chart it. Excel tables provide superior tools for working with ...