Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Atal Bansal is the Founder and CEO at Chetu, a global U.S.-based custom software solutions and support services provider. AI “smart” or “intelligent” automation seems unstoppable because it promises ...

Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

Just a few years back, there was never-ending talk of how automation would steal jobs and render half the world unemployable. Scary stuff, right? Thankfully, these forecasts of doom have all but ...

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The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Robert Frati, chief sales and success officer at Slack, provides five examples of how automation is transforming work for the better Work should be about the creative, collaborative, sometimes messy ...