Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...

Three years ago, TripAdvisor co-founder Stephen Kaufer noticed a trend. A number of restaurants listed on its user-generated review platform were gaining huge exposure and marketing without doing ...

Tripadvisor has rebranded its ad platform from Media Manager, which launched in 2019, to Ad Express and has introduced new features and product enhancements. The changes to the self-service ...